Under the new national standard, how many "concept water" is rampant in the market?
Release date: November 5, 2019 14:45:30
It has been nearly two months since the "national food safety standard for packaged drinking water" was formally implemented on May 24. The "concept water" has been standardized in the national standard, and the appellations of "activated water" and "small molecule group water" are not allowed. In order to give enterprises a certain buffer period, the national health and Family Planning Commission stipulates that water produced after January 1, 2016 must meet the above label identification, and the water previously produced can continue to be sold to the shelf life. Recently, a reporter's investigation found that many enterprises of drinking packaged water continued to put out various propaganda slogans that were obviously against the regulations, and all kinds of "concept water" on the market were still in hot sale. How can the drinking water industry bid farewell to chaos and move towards standardization? How does drinking water enhance immunity and neutralize uric acid "buffer period" become "chaos period"?
It is stipulated in the new national standard that the name of packaged drinking water should be authentic and scientific. It is not allowed to name packaged drinking water with one or more ingredients other than water. It is not allowed to mark "activated water", "small molecule group water", "functional water", "energy water" and other unscientific contents.
This is the "buffer period" set by the regulatory authorities for enterprises to sell the existing types of drinking water within a certain period of time. However, it has become a "chaotic period". Various "concept water" on the market is still on sale, and even claims to have the effects of enhancing immunity and treating gout.
-- focus on special groups. Some drinking water enterprises make a mystery and package their products into effective products for specific groups of people, focusing on the concept of "small molecule group water", especially for pregnant women and infants. It can not only remove blood lipids and oxygen free radicals, but also help intellectual development and take the opportunity to raise prices. For example, the price of "pure mother's water" for pregnant women is only 10 yuan.
"Magic effect". Taiji Group has launched a "Taiji water", which claims to be a natural weak alkaline, strontium rich water. The price of 310ML is 11.99 yuan. According to the sales page of the official flagship store of Taiji group, Taiji water "neutralizes uric acid very obviously", saying that "Shi Jianqiang, a car driver in Chongqing, suffered from gout and could hardly walk or drive. After drinking Taiji water for three months, he recovered completely and resumed his post.". According to the official website, the food production license number "qs50430610537" for drinking water is just a common food. The reporter also found another mineral water named "tavina" on the Internet, claiming that it has "diuretic" effect, can neutralize gastric acid and promote digestion. The price of a small bottle is as high as 5.8 yuan.
Play with the mysterious concept. Some enterprises have launched "oxygen rich water", while others follow up "hydrogen rich water", claiming that it can eliminate malignant free radicals in the body, "effectively reduce free radicals", and naturally resist oxidation and aging. The reporter saw on Taobao that a 360 ml hydrogen rich water named "water element water" sold for 52 yuan, which claimed that it could "effectively remove the malignant active oxygen species in the body, antioxidant and anti-aging".
Is drinking water a gimmick?
The chaos of the market has led to the "savage growth" of peripheral products. The reporter found that a large number of hydrogen rich water generators, generator rods, filters, live water machines and hydrogen rich water cups were sold on the Internet, and more than 100 people paid for many products. However, the actual effect is not as high as in the propaganda. "At present, there is no water purifier that can really produce" small molecule water ", and there is no reliable literature proving that this kind of water has any magical effect. All the information about the efficacy of this kind of water comes from the people who sell such products." Dr. Zhong Kai of food safety said that none of the scientific concepts like magnetized water, quantum resonance information water, electrolyzed water, bio ionic energy catalytic water, ionic reconstituted water and other scientific concepts have never been recognized by the scientific community.
Even if it is often boasted that mineral water contains rich "trace nutrients" such as strontium and selenium, its actual effect is not so. Zhong Kai said that his colleagues had measured several kinds of mineral water, and the content of these substances was not higher than that of tap water, and some of them were even inferior to tap water.
Even though some special contents are not allowed to be marked in the name of national standard, many enterprises are still making efforts in brand name and promotion. "The degree of homogenization of water is too high. If a new enterprise comes out to sell pure water, it is doomed." Zhu danpeng, a researcher at the China Food Business Research Institute, said that many high-end water products are grafted and functionalized to create their own brand selling points and increase the added value, and finally increase the pricing. Only in this way can there be room for operation.
An industry person pointed out that although the national standard stipulates that many concepts can not appear in the label after 2016, many enterprises have designed the channels of products, packaging and publicity in advance, and it is impossible to overturn them all. Therefore, they make use of this year's half year water sales season to make their own slogans and mix their faces in the market; second, even if these products are named Finally, enterprises can hide some functions and concepts in the product description, marketing promotion, website links, etc., instead of directly reflecting in the product name or package itself.
The end of "concept water" requires national standards and more strict law enforcement
Experts believe that at present, many "functional water" in the market are mostly attracted to consumers by hints, and it is difficult to determine whether there is a scientific basis. Some products may also be suspected of violating the relevant regulations if they use medical terms, or use food brand name as health brand to publicize health care efficacy. For those who do not appear in the name, but in the publicity implies that consumers, also need to strengthen supervision. Zhu danpeng said that strictly speaking, the package or website link to carry out efficacy publicity, is also in violation of national standards or relevant provisions. However, there is still a lot of confusion in the implementation of the regulations. Therefore, if there is no need to strengthen the enforcement of the regulations, the relevant departments may not be aware of this situation.
"Most of the functional water is hyped by manufacturers, and the water quality itself does not have magical effect." Fan Zhihong, an associate professor at the Department of nutrition and food safety at China Agricultural University, said the effectiveness of additives in drinking water remains to be evaluated, but it certainly does not account for the majority of trace elements needed by the human body. "The human body needs water mainly from staple food, vegetables and fruits and soup, as well as drinking water and drinks. No matter which kind of drinking water, the mineral content in it can not be compared with the diet." Zhong Kai said that any "Shenshui" that can cure diseases is suspected of false propaganda. They will not bring you health, but will only make you pay more unjust money. In this case, please call 12320 to report to the health supervision department, or call 12331 to report to the food and drug administration department.